Vans is the world renowned shoe store with a following all over the world as a genuine brand for the contemporary lifestyle consumer. The brand was born in 1966 when the Van Doren Rubber Company was established in California. The brand was an instant hit with skate subcultures and the brand is still reflective of its South California roots. The online store now offers a wide range of footwear as well as outerwear, accessories, snowboard boots, and protective equipment.