Founded in 2009, GiffGaff was founded on the premise of taking caring is sharing attitude of the ’90s and grafting it onto a mass-market mobile phone network and the results are amazing. A David of a phone company in a market of Goliath’s, GiffGaff’s sling in this battle is its belief in its customers.
Giffgaff is a take on an ancient Scottish word that means mutual giving, and that ethos permeates all they do. Emphasising as by the people for the people approach means that customers are encouraged to offer ideas for improvement, answering each other’s questions and offer suggestions for investment opportunities.
GiffGaff is about the community; in people; in the person but specifically that the power should rest with them. They want to carve out a space for the little guy among the giants of mobile companies. Small and simple ideas, sure, but small and simple things have been known to kill giants.
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