Founded in Melbourne by a group of friends, Forever New creates effortlessly wearable clothing that celebrates modern femininity. Each collection is designed in Australia combining seasonal trends, feminine silhouettes and gorgeous detailing that gives the confidence to feel beautiful in every moment. Forever New wants you to not just look amazing, but feel amazing as well. Pops of colour spark joy, and you’ll never feel more joyful than dressing in pastel pinks, sky blues and bright, budding florals. The internal joy felt when draped in Forever New clothing is reflected in your face, posture and attitude. Joyous bliss. It’s not just how clothes look, but also how they feel and Forever New is committed to incorporating soft laces, careful embroidery and soft, flattering fabrics to help their designs not just look amazing but feel amazing too. Forever New hunts the latest trends and reworks them with a feminine style and a timeless quality that gives you fashion far beyond expectation.