Dia & Co

We use our expertise in plus-size fit, offer several ways to shop and an ever-changing fashion-forward selection. We feature models that look like her and honor her specific needs to reinvent the shopping experience—making it fun, easy and risk-free. Dia & Co is the leading clothing and lifestyle brand for style in sizes 10-32. The company offers a range of brands through the Dia Shop and a personalized shopping experience through the curated Dia Box subscription service. Through Dia & Co’s personalized styling service each customer receives curated boxes of clothing selected to fit her body, her budget, and her lifestyle—all to try on in the comfort of her own home. Dia & Co was founded by Nadia Boujarwah and Lydia Gilbert in 2015 to revolutionize the shopping experience for plus-size women — an underserved group of more than 100 million women. Since then, the direct-to-consumer-company has built a dedicated and diverse community, working with millions of customers across all 50 states.